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Post by account_disabled on Mar 13, 2024 20:58:23 GMT -7
However, the organic results are indeed present on the left of the panel users who wish to find out more are therefore invited to click on the corresponding links, which allows them to increase their traffic. Additionally, be aware that the same block may appear for different queries, but with the same search intent – giving you even more opportunities to appear in the SERP. For example, the panel dedicated to Elon Musk is offered in response to queries like “Tesla boss”, “Space X boss”, or simply “Elon”. Conversions. When searching for local businesses, the Google business profile is displayed below the Knowledge Panel, with all the information you need to contact them or go to the store. Thus, thanks BTB Directory to the Knowledge Graph, we can indirectly lead Internet users to conversion. How does the Knowledge Graph work? In several respects, it is therefore very advantageous to be integrated into the Knowledge Graph and to appear in the Knowledge Panel. But how to do it ? First of all, you need to understand how this tool works. The mechanics of the Knowledge Graph In order to provide relevant results, Google's knowledge graph practices “scraping” a method of extracting content based on the use of a program or script. The tool saves this data so that it can be compiled and used in another context – in this case, to form the Knowledge Panel. As we have seen, the information in question is extracted from Google's knowledge base, from databases considered reliable by the engine, but also from third-party web pages, identified taking into account their relevance and quality.
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