|
Post by account_disabled on Mar 10, 2024 2:52:34 GMT -7
Choose the right schema type Naturally, your content marketing strategy likely includes multiple asset types (e.g., videos or articles). Start by selecting the schema type that works best for your content item. Set the structure for your markup and add your data A standard JSON-LD markup basically consists of a script tag like the below. As you can see, there’s an object included that will eventually contain your individualized data. In this shorter JSON-LD markup, we’re describing a movie using Schema. org. The @context and @type indicate the context and type of content (Movie). The C Level Executive List example includes properties such as name, director, datePublished, description, genre, duration, and an image URL. This structured data helps search engines provide more relevant and detailed information about the movie in search results. Add the script to your HTML Once your markup is complete, it’s time to add it to your page’s HTML code. Schema markup will actually do its job regardless of where you paste it. However, most web admins prefer to put theirs in the <head> portion of the document. Utilizing schema markup generators If you’re not a technical type who is comfortable implementing your code manually, that’s OK. Many web admins and the process with a schema markup generator. If you’re running WordPress, there are many different schema generator extensions available, including Merkle and Schema Builder. You can also do what many site owners do and go straight to Google’s Structured Data Markup Helper.
|
|