Post by tipip16058 on Feb 14, 2024 1:52:29 GMT -7
Logo A logo is the visual symbol of your company and is an important element of your brand's distinction; It is the customer's first gateway to getting to know you, so your logo must be clear in conveying your company's message, and it must be distinctive so that it remains stuck in the minds of customers. A unique logo also contributes to drawing a mental image that distinguishes your company from competitors in the market, and attracts more new customers. Colors in brand identity Colors Colors are used to attract the attention of consumers, which affects their purchasing behavior. Studies have shown that 65-90% of the consumer’s evaluation of a brand is based on color only.
Therefore, the designer must pay attention to the connotations of colors when designing the logo and choose colors that are attractive to the customer’s eyes, but it must To be compatible with the logo and company identity. Fonts Attention must be paid to the type of fonts used in designing the company's commercial identity. Because it contributes to defining the company's personality and Vietnam Email List determining the feeling that it is trying to convey to the audience, therefore, the type and size of fonts that are compatible with the brand's personality must be chosen in order to build a unique commercial identity that attracts customers. Pictures and icons Studies have shown that 60% of customers recognize a brand through its images and graphics, so you must work to consolidate your brand among customers by using attractive images and graphics that attract the audience and deliver your message to them. the pattern The importance of the style element lies in the fact that it helps define the company’s character by creating a distinct and eye-catching pattern in commercial identity elements such as: logo, paper publications, business cards, stamps, and employee uniforms, so that they are attractive and consistent with the company’s message and the target audience’s taste, which contributes to distinguishing your brand.
Business from competitors. Website design Here you must apply the elements of your commercial identity by unifying the logo, colors, fonts and colors on your website and also social media accounts. In order to create a sense of cohesion and consistency regarding the brand, studies and statistics have proven that 92% of customers consider a well-designed website a source of trust, and 94% of customers tend to stay on a well-designed website for a long time. Therefore, your interest in designing a distinctive and unique website will lead to increasing brand awareness, building trust between customers and the company, and thus attracting more customers, which contributes to achieving more profits. How can business identity elements be designed successfully? Designing commercial identity content elements requires several steps: 1- Determine your own identity You must define who you are, what your strengths are, and what sets you apart from other brands.
Therefore, the designer must pay attention to the connotations of colors when designing the logo and choose colors that are attractive to the customer’s eyes, but it must To be compatible with the logo and company identity. Fonts Attention must be paid to the type of fonts used in designing the company's commercial identity. Because it contributes to defining the company's personality and Vietnam Email List determining the feeling that it is trying to convey to the audience, therefore, the type and size of fonts that are compatible with the brand's personality must be chosen in order to build a unique commercial identity that attracts customers. Pictures and icons Studies have shown that 60% of customers recognize a brand through its images and graphics, so you must work to consolidate your brand among customers by using attractive images and graphics that attract the audience and deliver your message to them. the pattern The importance of the style element lies in the fact that it helps define the company’s character by creating a distinct and eye-catching pattern in commercial identity elements such as: logo, paper publications, business cards, stamps, and employee uniforms, so that they are attractive and consistent with the company’s message and the target audience’s taste, which contributes to distinguishing your brand.
Business from competitors. Website design Here you must apply the elements of your commercial identity by unifying the logo, colors, fonts and colors on your website and also social media accounts. In order to create a sense of cohesion and consistency regarding the brand, studies and statistics have proven that 92% of customers consider a well-designed website a source of trust, and 94% of customers tend to stay on a well-designed website for a long time. Therefore, your interest in designing a distinctive and unique website will lead to increasing brand awareness, building trust between customers and the company, and thus attracting more customers, which contributes to achieving more profits. How can business identity elements be designed successfully? Designing commercial identity content elements requires several steps: 1- Determine your own identity You must define who you are, what your strengths are, and what sets you apart from other brands.